#55 - Context / Keyword Sensitive Joomla Banners

Here is a small tip, which has been causing be huge heartache for a very long time. Most websites are powered by a number of advertising banners, covering a range of topics. The difficult thing to do (at least until now), was to create advertising banners which are directly related to the content being displayed. It is quite common sense, that the Click-Through-Rate (CTR) for banners which are related to the current content woll be higher when the content matches the banner being displayed. This can be done using Joomla using the Search by Tags feature.