#55 - Context / Keyword Sensitive Joomla Banners
Here is a
small tip, which has been causing be huge heartache for a very long
time. Most websites are powered by a number of advertising banners,
covering a range of topics. The difficult thing to do (at least until
now), was to create advertising banners which are directly related to
the content being displayed. It is quite common sense, that the
Click-Through-Rate (CTR) for banners which are related to the current
content woll be higher when the content matches the banner being
displayed. This can be done using Joomla using the Search by Tags
feature.
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