Joomla Surveys - a great tool for your online business
by Tiara Rea
If you are doing business online, you probably already realize the importance of customer feedback. Unlike when you visit your local Wells Fargo Bank and they ask you to take a customer survey after your experience with their sales representatives, it’s hard in the online realm to know what your visitors are thinking or why they bought from you. There are several things you can do to remedy this, and I’m going to talk in-depth about one of those today – surveys.There are a couple different kinds of surveys . You could go for the pop-up, pre-sales survey that asks your potential customers what they’re looking for. I think these are fairly unsuccessful, unless you are looking to target your current customer base to see if they which new product they’d like released first. Then there’s the post-sales survey, which can be implemented as a pop-up, pop-under, or just a simple, optional form at the end of their transaction on your website. This, to me, is the most successful, as the customer has 1) already browsed your website, 2) probably become frustrated at least once and wanted to tell somebody, and 3) has something to say about why your product matters to him as they just purchased it.
Working with Joomla, there are options for implementing either a simple user-experience survey, general site feedback, or even full-fledged solutions to assist with future releases and troubleshooting. Using a survey on your website cannot only boost your sales and increase your future customer base but can also act as a development tool to help you figure out what works and what doesn’t.
Using the Joomla Core Polls Components
Working with the Joomla core, you can add a survey to your Joomla website as a “poll”, a feature included with every Joomla install. I have to say, this is fairly limited, although you are in no way limited by how many polls you can include on your site or really where you want them. Plus, it’s already installed, which is a plus.
A poll is automatically featured on your newly-installed Joomla website, but you can add a new one or delete the current ones by visiting Components > Polls.
Once there, you’ll see your Poll Manager, where you can create, edit, or delete your polls and the order in which they show up on your site. So let’s create a New Poll.
Click on the “New” icon, and you’ll see various fields where you can create a question (title) and options for answers (options 1 through whatever you choose):
The drawback? It’s not very pretty, nor is it very complex, nor can you make it do cool things like popup or under or really anything. And it’s not worthwhile for an actual post-sales survey, as it doesn’t give you many options for customization. So even though it’s easy to work with, it’s not very informative, and though you can view statistics on how and what people have answered, it doesn’t necessarily work as a survey but is best suited for quick polls or user quizzes to get fast feedback.
One more thing...Do you have friends or a Facebook group who you think would find this useful? Share this with them and then let me know what they think.
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