Building a robust email list is a prerequisite to taking your business to the next level and getting hot leads by the dozens or even more, a majority of which get converted into sales. So, are you ready to get serious about building your email list? Want us to show you how to use the Best WordPress Popup plugin to build your email list? If yes, you need to focus on a simple 2-point formula to direct your list building efforts towards the desired goal:
Ensure that signing up for your email list is a cakewalk for those interested in it.
Make your “opt-in offer” highly relevant and enticing
Though both may seem like a child’s play, they are harder said than done. That’s where ConvertPlug can be your savior. In this ConvertPlug review, we'll show you the whole shebang of creating WordPress popups to increase the conversion rate to your email list.
With this user-friendly, effective all-in-one plugin for email list building and conversion optimization, you no longer have to worry about abandoning visitors or a sizable chunk of your visitors falling out of your conversion funnel as the tool will help bring a majority of them back into the fold.
You'll see that with ConvertPlug you can implement most of the 25 effective ways of building you email list which you can find on HubSpot.
Remember – your email list is the core of your marketing strategy.
That’s why you need to start growing your email list right away. However, the challenge with most people has always been figuring out what exactly they need to do to grow their email list faster. If you too belong to this league, take heart for you now have your ideal answer in ConvertPlug.
With this WordPress popup plugin, you can not only grow your email list but even do a lot of additional things such as detect exit intent, track user engagement, decrease cart abandonment, drive traffic to your website, offer coupons, share updates, promote videos and get social followers, among others.
How does the Best WordPress Popup plugin help with Different Display Types?
With ConvertPlug, the sequence of the modals, slide box, info bars is planned and managed for execution for an effective impression on visitors. With multiple display options and locations to choose from, you can decide on what works the best and select a particular display type accordingly.
From modal popup, info-bar top, info-bar bottom, modal fullscreen, slide-in right, slide-in left, sticky box right, scroll right, to in-line positions namely after post, widget box, inline header and banner box, you have a lot to choose from.
In other words, from slide in sidebars and full page covers to exit-intent popups that appear only when your readers tend to abandon your site, ConvertPlug gives you a wide variety of choices that you can use to woo your readers back, while prompting them to enter their email addresses at the same time.
100% Customizable Templates
You can customize the templates according to your needs and preferences. With ConvertPlug, you can play with numerous options available for backgroundcolor, background image, overlay color etc, along with modal animation, exit animation effect (which are located under the Design tab) to make the entire popup attractive and hard to ignore.
The text too can be edited with appropriate font, color and size. The buttons inside the input box can also be altered, with options to make changes to button style, button background color and border radius. You may even give the templates a 3D effect. The icing on the cake is that all these can be done even by novices since no coding, scripting or programming knowledge is required.
Watch the following video of a popup being customized in a few seconds with the built-in editor
WordPress Popup Triggers
With ConvertPlug’s triggers, you can activate popups at suitable time with spontaneous settings and encourage visitors to take the desired action. With Smart Launch, you can benefit from the right message being shown at the right time, thanks to tracking of user inactivity that targets inactive users and leveraging exit intent that helps to convert your abandoning visitors.
With “After Scroll” feature, you can display targeted messages for engaged users.This plugin also gives an alternative of Manual/Two Step Launch for launching the modal with CSS class or with shortcode.
To avoid driving away visitors with ill-timed or unsuitable messages, the Cookies/Repetition Control feature comes handy. With it, no repeat message is shown after conversion or once a deal is closed. Thus, a subscriber won’t be annoyed to find a welcome message that’s intended for first time visitors to the site.
ConvertPlug paves the way for precise targeting via:
Pages & Posts: Page level targeting
Post Types: Post level targeting
Categories & Taxonomies: Category level targeting
Special Pages: Target website’s special pages
Devices: Target mobile users differently
Referral Detection: Detect referral source
As mentioned above, ConvertPlug allows personalization of messages. Thus, logged-in users are shown a message that’s different from the ones targeting repeat users since displaying relevant messages to different groups is made easy by this WordPress popup plugin.
Watch this video showing the editing and enabling of various triggers and popup settings
Connect the WordPress popup plugin with major email providers
You can easily integrate ConvertPlug with a wide range of external email marketing software, which include ONTRAPort, MailChimp, MailPoet, Aweber, Constant Contact, Mailjet, GetResponse, CleverReach,iContact, Infusionsoft, HubSpot, TotalSend and Mad Mimi, among others.
Thus, the leads that you have obtained through the opt-in forms of these external email marketing software could be stored and managed easily with ConvertPlug plugin.
A/B testing your email pop ups
With A/B testing (or split testing) of your email pop ups, you can compare two versions of a popup to see which one performs better. You compare two pop ups by showing the two variants (let's call them X and Y) to similar visitors at the same time.
The one giving you a better conversion rate wins!
From headings and sub-headings to paragraph text, location, CTAs, images, content near the fold etc, you can test a variety with A/B testing, which in turn would let you leverage your existing traffic.
With ConvertPlug, you can perform an unlimited number of real-time A/B tests to find out which messages perform the best. This way, you can stop guessing or using trial-and-error methods. Instead, you can take informed and targeted decisions, which would trigger considerable increase in leads generated, sales and thus, the overall revenue.
Pricing - is it good value?
At a one-time price of $21, you can get a regular license of ConvertPlug. This payment includes several other features, including future updates, a quality check by Envato, six months of support from the developer (which can be extended to 12 months at an additional payment of $6.30 now, which would let you save up to $8) and a full knowledge base on the actual ConvertPlug website.
At this one off price, you can rest assured that this is absolutely excellent value.
Remember that other plugins and services which offer similar features will charge you this amount - PER MONTH! With ConvertPlug this is a one-off fee.
Applications of ConvertPlug:
Use ConvertPlug to:
Hold back abandoning visitors
The exit intent technology is widely used to detect user interaction and re-engage them while they are about to leave. ConvertPlug helps you use the exit intent trigger with ease. You can use this trigger to shoot a modal popup at the precise time when the user is about to leave.
Effective use of the exit intent popups will help you build email lists and considerably increase the conversion rate and reduce the bounce rate of your website.
It is important to value every visitor who arrives on your website. The first impression may at times be the last if you do not use it well. Another way to think of this as a WordPress popup plugin on page load trigger.
ConvertPlug allows you to display welcoming modal popups or welcome screens with attractive offers and messages that visitors cannot resist. You can display the most wanted offers and grab the visitors wanting to know more about it.
Suppose a visitor arrives on a page that no longer exists, you can use a popup to redirect the user to another page he might be interested in. This will again help reduce the bounce rate and increase traffic to the lesser known areas of your website.
Activate inactive visitors
There are times when users arrive on your website and are there for quite some time without any interaction.
You can use an inactivity trigger that detects user inactivity for a specified time period and triggers a popup that encourages a user to act. Use this trigger to display a special offer, promote a video, redirect them to another page or product or ask them to signup for a newsletter.
This feature mainly helps in increasing the conversion rate by converting visitors who in the other case would have left your website.
Offer something interesting at the End of a post
When a user intently reads what you have to offer, it means that he is interested in it. You can use this behavior and offer him something more. Let us say, a user has just finished reading a blog post, you can offer him an ebook with details and examples about the topic, ask him to take up a quiz about it, or simply ask him to sign up for your newsletter.
If he has spent enough time reading your content, there are chances he will be interested in these offers too. You can also think of this as a WordPress popup on click trigger.
Schedule a message for a particular campaign
Suppose you are planning to run a campaign to offer a special Christmas edition. You cannot have this campaign running throughout the year, neither can it be hosted in the month of May. This is where you will need to schedule your popups so that they are displayed at the right time before the right audiences.
Scheduling styles according to the message they contain lets you display more targeted offers, thus increasing the conversion rate.
Lock Premium Content to build email list
You might have a lot of interesting content hosted on your website. You can have blog posts, ebooks or any other form of content that you wish to share with your users. Hide these contents with content locker popups, the ones that ask users to sign-up to gain access to the particular content.
This will help build an email list with users who are interested in your content.
Target Pages, categories and posts with relevant WordPress popups
ConvertPlug lets you create popups that suit every page, post or category on your website. With page level targeting you can make sure you display more targeted and relevant offers your users might be interested in.
Relevancy increases the chance of conversion, therefore letting you gain many more leads. Displaying relevant popups may also reduce the chance of it being closed directly.
Display targeted offers using Referrer detection
This WordPress popup plugin comes along with a referrer detection feature that detects the domain your user has come from. You can therefore create targeted offers for users coming through a particular domain. Create customized messages and decide whether you wish to display or hide them for a particular domain or list of domains.
Display targeted offers for different devices
If course, in today's day and age, you'll want a WordPress responsive popup plugin. All designs and styles created in ConvertPlug are mobile friendly and can be customized to suit any device they’ll be displayed on. Use the device detection feature to create and display device specific popups.
You can use such a feature to increase mobile app downloads, and more.
Conclusion: Test what works best
Like every other feature on your website, popups too might need a little testing. The A/B test or split test feature allows you to create variants of an already existing style. You can publish both at a time. ConvertPlug will help you track their performance and assist you to make an educative choice of what works best through the inbuilt analytical data. You can create two variants of the same form with a different color combination to test what is more appealing to your users.
These and many more applications makes ConvertPlug an all-in-one tool you must have. Use individual features or combine them with the rest. All you’ll get is positive results with a whole lot of leads! The real deal is when you start converting emails by a significant margin than ever before, and that's why we believe this is the Best WordPress popup plugin.
With such a feature loaded plugin that’s affordable, user-friendly and effective, what’s not to love in ConvertPlug?